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The old and standard business
administration concepts included in any
current MBA program are very important,
but today the companies are very
different.
This new situation strong demands a
new MBA program including the General
Control Theory, the control engineering,
the new business technologies, the
Management by Exception concept
automated by computer systems, the
Feedback Control System and several
other subjects like Internet Marketing &
Sales.
As we know the CIO is the
abbreviation of "Chief Information
Officer" and is a new professional,
usually between the CEO and the other
Directors including the IT Director. He
don't replace the IT Director, with the
exception in small companies.
A CIO Chief Information Officer has
entrepreneurial experience and at the
same time technical experience in
Information Technologies. The
entrepreneur usually has only the
entrepreneurial experience and the IT
manager has only on technical matters.
However business is more and more the
information system and the information
system is more and more the business.
The companies are more and more
electronics, as for examples the ERP
Enterprise Resources Planning, the CRM
Customer Relationship Management, the
Voice over IP VoIP, the sophisticated
Call Centers, Business Intelligence BI,
the Internet, the new Internet
Marketing, etc. Therefore, to survive a
modern business administrator must learn
those new ways to do the business and
how to manage those modern enterprises.
In other words, the current MBA will
be substituted by a CIO in a very short
period of time. And a recent report from
the Association to Advance Collegiate
Schools of Business, the primary
accrediting body in North America
lambasted its members for maintaining a
curriculum that is out of touch with
modern business practices. As a matter
of fact, the current MBA it's an
60-years old curriculum in the begin of
this digital age.
Copyright © 2004 by J.C.Melo
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